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Data Driven Digital Marketing

SEM (Search Engine Marketing) acronym opaque
ROI (Return On Investment) acronym opaque
OTT (Over The Top) acronym opaque
GA4 - Google Analytics 4 opaque
CTA (Call To Action) acronym opaque
GTM (Google Tag Manager) acronym opaque

The Power of Pay Per Click Advertising

Google Ads

The leading PPC platform with over 90% global market share and 84.2 billion monthly global traffic. It supports search ads on Google Search, display ads on websites via Google Display Network, video ads on YouTube, and more.

Microsoft Ads

Microsoft Ads (formerly Bing Ads) is the second largest search advertising platform after Google Ads. It allows advertisers to place ads on Bing, Yahoo, and partner sites.

Yelp Ads

Yelp Ads are a pay-per-click (PPC) advertising platform offered by Yelp that allows businesses to promote their listings on Yelp's website and mobile app.

LinkedIn Ads

LinkedIn Ads is a professional PPC network ideal for B2B advertising, allowing targeting based on job titles, skills, companies, and more.

Search Engine Optimization

Search Engine Optimization (SEO) offers numerous benefits for businesses and individuals aiming to increase their online visibility and attract more organic traffic. Here are some key benefits of SEO:

  1. Increased Organic Traffic: SEO helps improve a website’s visibility in search engine results pages (SERPs), leading to more clicks and increased organic (non-paid) traffic.
  1. Cost-Effective Marketing: Compared to paid advertising, SEO is a cost-effective marketing strategy that can deliver long-term results. While there are initial costs for optimizing a website, the ongoing costs are relatively low.
  1. Better User Experience: SEO involves optimizing a website’s structure, content, and design to be more user-friendly. This includes improving page load speeds, mobile responsiveness, and easy navigation, all of which enhance the user experience.
  1. Higher Credibility and Trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. High rankings can establish your brand as an authority in your industry.
  1. Improved Return on Investment (ROI): SEO provides trackable and quantifiable results, making it easier to understand how effective your strategies are. The insights gained can help improve ROI by focusing on tactics that work best.
  1. Increased Brand Awareness: Higher search engine rankings lead to greater visibility for your brand. Even if users do not click on your website, seeing your brand name frequently can increase brand recognition.
  1. Competitive Advantage: Businesses that invest in SEO can gain a competitive edge over those that don’t. A well-optimized site can outperform competitors in search results, attracting more potential customers.
  1. Long-Term Strategy: Unlike paid advertising, the effects of SEO can be long-lasting. Once your site ranks well, it tends to stay in the higher ranks longer, provided it is continuously maintained and updated.
  1. Targeted Traffic: SEO allows you to target specific keywords related to your business, ensuring that the traffic coming to your site is relevant and interested in your products or services.
  1. Increased Local Visibility: Local SEO helps businesses promote their products and services to local customers when they are searching for them. This is particularly beneficial for small businesses and brick-and-mortar stores.
  1. Adaptability to Market Changes: SEO is flexible and can be adjusted to accommodate changes in the market, user behavior, and search engine algorithms, ensuring that your strategies remain effective over time.
  1. Better Insights into Customer Behavior: SEO tools and analytics provide valuable data about your visitors, including how they search, what they search for, and their behavior on your site. This information can guide marketing and business decisions.

Investing in SEO is crucial for building a robust online presence, driving traffic, and growing your business in today’s digital landscape. To get help with your SEO efforts contact us here.

Video Production

Video content has become an essential component of digital marketing for several reasons. Videos have higher engagement and retention rates than images and text. Users are more likely to convert from video content. Video content can improve SEO, increase reach and brand awareness. Video content can also explain detailed concepts in an efficient and digestible form. With so many benefits of this versatile media it can be tough to know if your content is working to its fullest potential. Attribution Rocks can help, contact us to find out how we can create unique and engaging video content for your needs.

  • Make a statement
  • Invest in high quality video content
  • In studio or on location
  • Events
  • Social media
  • Live steaming

We don't like to brag, but we're changing the game